STRATEGY

What is a VIP Design Day?

A VIP Design Day is a day-long intensive design service where the client receives the deliverables on the same day. The client is not paying for deliverables but for the agreed time, (usually one day), devoted to their project.

You may have heard of the terms ‘Day Rates’ or ‘Intensives’. These are the same service. Although the word ‘day’ is usually included in the name, they are not exclusively limited to one day. Your service can be for a half-day or even a week. It is totally up to you what kind of service would benefit your business and your time.

Of course, the services you choose must be able to be completed in the allotted time. If you have been providing custom services for a while, you would have a good idea of what and how much you can achieve in that time frame. Before starting your VIP Design Day, it is important to have a goal in mind.

What is the objective of this new service? What specific outcome do you want to achieve for your client? Knowing your target market and their pain points as well as their big dream will be essential to truly providing a service that ensures your client has a wonderful experience throughout your day together.

 

 

Here are five reasons you may want to consider including a VIP Day service in your business.

5 Benefits of a VIP Design Day Service

1. CONNECTION

A VIP Day service promotes a very personalized experience for your client as they receive a whole day devoted exclusively to their project. It starts off with meeting together on a scheduled call to discuss the details of the projects they desire to have completed in one day. This helps you to know whether you are a good fit for each other, as well as giving the client confidence in what you can achieve for them during their special day.

Although you may not communicate much throughout the day, the client is happy knowing that her projects are being taken care of and their goals are finally being met. The client makes sure to be available to receive any reports of the progress of their project throughout the day.

This service can be enhanced with a streamlined onboarding process which is important for first impressions of you and your business and helps to build trust.

 

2. TIMELINE

Clients love VIP Day services as they can receive high-quality designs without the long wait. They can choose to have several small tasks from their to-do list or a deep dive into one project of their choice. This benefits you as the designer as you receive payment in one day instead of waiting weeks, or maybe even months as with some custom design projects. As a result, you can complete more projects each month and receive a steady income.

 

3. PORTFOLIO

My favourite benefit of VIP Design Days is the opportunity to transform your portfolio in a short time. With each project you have something to showcase in your website portfolio. You can attract a diverse range of clients or specialize in one type of project. Either way, your portfolio will become an excellent testimonial for your services.

If you are looking for beautiful, cohesive mockups for your VIP Design Day, then you are sure to love Moyo Studio. This is one of my favorite places to go for images and mockups.

Just use the code BRANDBEAUTIFUL15 to receive 15% of any purchase.

*This is an affiliate link, so I may receive a small payment if you decide to purchase from them.

 

4. REVENUE

If you currently provide custom brand design services, then a VIP Design Day service can add another stream of revenue that is easy to implement into your schedule. These services can also open new avenues for growth and opportunities for services you may have not thought of previously.

Another possibility is to use your Design Day service as a upsell or downsell for some of your other products or services. Depending on what sort of service you provide, the opportunities are endless.

 

5. RESULTS

And of course, a VIP Design Day can produce measurable and tangible results for your clients which is a win for everyone. Your clients receive concrete deliverables that can be implemented immediately in their business.

This will ultimately help build long-term relationships and client loyalty as you begin to receive repeat projects coming your way. Additionally, your VIP Day service will help to help differentiate yourself from your competitors.

So what services can I offer with a VIP Design Day service? Here is a list of some deliverables that you may be able to provide…

 

Possible Deliverables for Your VIP Design Day Service

BRANDING

Some of the most common deliverables are logo, style guide, brand kits which include fonts, color palette and illustrations or icons. Branded email newsletter design is also a popular request as well as email signature design.

 

MARKETING

Designs needed for collateral items for marketing are business cards, brochures, flyers, social media templates, lead magnets, PDFs and of course a sales page. My favorite place for marketing my products is Flodesk. Their email marketing and checkout pages are so beautiful! And the best thing is that their price is currently 50% off! If that sounds like just what you need, you can click here to view their beautiful templates. I may receive a small commission if you purchase through this link.

 

CONTENT

People are always looking for designs and ideas for their content. This could be for presentation slides, and all types of video content for their YouTube channel or promotional videos for their programs.

 

PACKAGING

If you are skilled in packaging design, there is a plethora of deliverables you can possibly create for your client in just one day. From simple tissue paper design to all sorts of box designs, labels, stickers and so on.

 

WEBSITE

As for website design, it depends on what programs you use and your skill level. You may be able to create a simple four-page template website or maybe a one-page website with all the features on one page. This is great for coaches and service providers who are just starting out. Skills with copywriting would be a great advantage as many people need help with their website content.

  

 As you can see, the possibilities are endless, no matter the level of your skillset. If you are new to designing, then a VIP Design Day is the perfect way to increase your skills in many areas of design and is a great way to build a community of loyal fans for years to come.